Dr. Steve Gilman owns and operates an orthodontic practice in the heart of Boise, ID. When we initially met with him, Dr. Gilman was really wanting to capture more patients from the internet.

We knew as well as he did that people were going online increasingly more these days to search for orthodontists in Boise. However, his current website wasn’t up to par.

Step 1: New Website

So, to start off we redesigned his website into a more “Google friendly” format. This website also included a back-end that he or his assigned staff member could log into and update the content anytime they wish.


Step 2: Search Engine Optimization

Secondly, our plan was to get the website ranking better in the search engines. This is where it ranked for the following keywords before we started the search engine optimization (SEO) campaign:

Keyword Google Rank Bing/Yahoo Rank
Boise Orthodontist #13 #65
Boise Orthodontics #9 #33
Idaho Orthodontist #7 #90
Idaho Orthodontics #7 #18


No, these rankings weren’t too bad but the problem was that Dr. Gilman wasn’t noticing any results from them.

Within just a few short months, our SEO services were able to give his website rankings a boost. As of today (6/10/11) www.gilmanortho.com ranks like this:

Keyword Google Rank Bing/Yahoo Rank
Boise Orthodontist #1 #2
Boise Orthodontics #2 #3
Idaho Orthodontist #3 #3
Idaho Orthodontics #2 #3


Much better, right? So much so that Dr. Gilman himself said this…
“It’s great. I can point to a few of our patients who I know found us from the web.”

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