Have you ever seen the show Celebrity Apprentice on NBC? I’ve been able to watch it the last couple of weeks with the purpose of obtaining new and fresh marketing ideas. Towards the end of the show, all the celebrities were nervously sitting in the board room while Trump walked in and took his seat. [...]
Why You Should Be Like Donald Trump
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Mar 222010
True story… I was in a specialty retail store today making a purchase. While checking out, the sales rep asked if I had shopped there before. I said yes and gave him my name. He typed it in the computer then showed me the screen to verify that he had pulled up the right account. [...]
Feb 222010
If you haven’t done so already, read part 1 to this post. Where you set your prices can actually make or break your business. When starting out, most companies cripple themselves by trying to be the low-price leader. This is a naive way of thinking. First of all, the right way to set your prices [...]
Learn from an ex-FBI Agent! (Part 1)
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Feb 122010
I was talking with a friend yesterday and he was telling me a story about somebody he used to work with. This guy was retired from the FBI and afterward went into consulting and private investigation work.
After a while, he wanted to cut back on the hours he put into his business and to be more selective on who he took on as a client. Problem was, he just wasn’t sure how to do it.
Eventually, he decided to…