One of the most effective marketing strategies you can do is to position yourself as an industry expert. However, this approach isn’t for everyone. An alternative approach would be to hire a celebrity that you can associate your business with.
This is exactly what Dox Marketing did for Deepest Clean, a small carpet cleaning business with a big desire to take market share.
The Celebrity
Paul J. Schneider is a local celebrity due to the fact that he has been an anchor on the same radio station for nearly 3 decades. He was also the long-time announcer for the most widely followed sports teams in the area. People may not know his face but they sure recognize his voice.
The Test
We contacted the radio station and arranged for Deepest Clean to clean Paul J.’s house as a “test” to see if he was willing to endorse the company. It went so well that Paul J. provided an impromptu testimonial right there on the spot, the basis for which was used in the radio commercials.
The Script
Utilizing several copywriting techniques, we created a radio commercial script to be read by Paul J. himself. No background music or expensive audio effects were used, just his voice telling listeners to ask for the “Paul J. Special”.
The Website
We also arranged a video to be placed on Deepest Clean’s website. The content of the video was of Paul J. giving his testimonial. When radio listeners went to the company’s site, their message was strongly reinforced.
The Results
As this case study is being written months later, Deepest Clean is still seeing tremendous results from this campaign- and not one change as yet to be made! On a small budget of only $240, they are consistently pulling $1000′s worth of business every week.
Isn’t this exciting? Give Dox Marketing a call today at 208.246.8982 to see how your business can become our next success story!
