Have you had a similar problem as this Critter Control franchise did?
Problem:
Critter Control is a service-based business offering pest control and wildlife management services to both residential and commercial customers.
The Boise franchise wanted to convert more incoming calls into appointments. The phone was ringing, but with so much competition and a tough economy, customers weren’t ready and willing to meet with a representative.
Solution:
Dox Marketing provided Critter Control of Boise with an incentive that they could give to their customers.
IF the customer set the appointment on the phone, Critter Control would give them a $100 gift certificate good for free gas or groceries, regardless of whether the customer purchased a service agreement from them or not. This offer provided Critter Control with a way to set themselves apart from their competition.
Notes:
Keep in mind that Critter Control tested out only a handful of these gift certificates over a couple of weeks. They diligently tracked the sales they received directly from Dox Marketing’s incentive program.
Results:
From this small campaign Critter Control of Boise generated a total of $4,067.00 worth of business. They spent a measly $340 on these gift certificates at a wholesale price. That’s a return of nearly 1,200%!
When was the last time you received this rate of return on a marketing strategy? Give Dox Marketing a call at 208.246.8982 to find out how you can!
