Shayne Ellis dreamed of starting his very own indoor air care business. Dox Marketing helped materialize this dream into a uniquely branded business called ‘Cleanest AirCare’.

Here’s how Dox Marketing helped Cleanest AirCare from the very beginning:

STEP 1: The Proposal

When we initially sat down with Shayne, he knew he wanted to start an air duct cleaning business and to provide top-of-the-line service for his customers. With these goals in mind, we created an all-encompassing proposal to match his objectives. It was complete with pre-set pricing in order to eliminate any surprises down the road.

STEP 2: Name it!

Shayne’s company needed a name. So, we helped him develop a professional company name that had a two-fold purpose. First (and very importantly), the name of the business matched an available .com domain. And second, the business name explained what the company did in a way that no other competing business could – it’s CLEANEST AirCare, not Clean or Cleaner AirCare.

STEP 3: Create an Identity

Our designers at Dox Marketing developed three original logos and a color scheme that exemplified cleanliness and professionalism. Shayne selected his favorite of the three designs and asked for a few adjustments. Once we were finished, we had our basis from which all other company designs would originate.

STEP 4: Making it Official

As a new business, Cleanest AirCare needed all types of collateral. So, we designed business cards, letterhead, envelopes, tri-fold brochures, door hangers and even service orders and other forms. When these designs were finalized and approved by Shayne, Dox Marketing was able to order the printing for him, including the 2-part carbonless service orders he needed.

STEP 5: Signs

Even as a service company, Cleanest AirCare took advantage of signage. For the company trailers we created a design based on the already-established brand and identity.

STEP 6: Website

Again, following the theme of the business, Dox Marketing developed a unique website for the company. We consulted Cleanest AirCare on all aspects of the website including the layout, work-flow and presentation.

Cleanest AirCare was taken care of from start to finish. Best of all, all these services were provided within the expected budget – NO SURPRISES!

Can Dox Marketing help your business get off the ground? Find out by calling 208.246.8982.