Can social media be profitable? Part 2: Twitter

Twitter… I’m torn on this one, really. What do you think? In fact, I’d really like to know your opinion so please share it in the comments below. Anyway, there does happen to be several examples of why I believe Twitter IS one of the good small business marketing ideas. Here they are… Targeted Searching: [...]

Can social media be profitable? Part 1: Blogs

Tweet this. Facebook me! Are you a blogger? If you’ve read my other posts you’ll realize I don’t like marketing unless it makes a profit – or at least a profit that I can track. So where, you ask, do I stand on social media? Is it- or CAN it- be profitable? What I’ve decided [...]

Be specific, really specific

I guess you could consider this a “sister” post to one from a few weeks ago titled Why you should KISS much more often (worth reading). To me, being specific in marketing has a direct correlation with the profitably of a marketing strategy. Isn’t this a good enough reason to be specific? As a marketing [...]

Are your prices where they should be?

I know I’ve touched on this topic before with the post Learn from an ex-FBI Agent!. However, I just had to tell this story of a new business owner from a while back who was only in business for just a few months. Let’s call her Betty (real person, fictitious name). And believe me, when [...]

Why you should KISS much more often.

No, I’m not talking about kissing somebody. With “KISS” I’m referring to the acronym Keep It Simple Stupid (or for the more G-Rated version, Keep It Simple Silly). You’ve probably heard this expression before. Anyway, this is really great advice to live by in just about all aspects of life. So how then does it [...]